3 Things Audiences Love

Keys to public speaking success I’ve discovered in “Inspire Any Audience” (1997) by Tony Jeary.

If you want to take advantage of the fact that an audience wants you to succeed (yes, an audience in their hearts would prefer that they are to receive value and therefore really want you to succeed), make sure to incorporate three important things in your presentation.

And make them happen in the first three minutes. This is how much time the average audience will take to judge you as a speaker.

1. Respect

2. Rapport

3. Entertainment

In order to achieve these goals you must “partner” with your audience. Generally, understand who they are, what their expectations are, and start your presentation on time.

If you can tailor your presentation to address their expectations, doing this would allow you to exhibit that you care for them as your “partner” audience.

Prove that you respect their time by letting them know how much of your time, how much of your life, has been distilled into your presentation. There are ways you should do this without coming across as conceited or arrogant. The message you want to convey is that you are prepared for this presentation.

Their time is valuable, acknowledge that. Have the confidence that comes from good preparation and practice. Know that you are the one destined to provide your audience what they came for.
Make it a match made in heaven.

Be entertaining.

“If everyone can have a laugh together early, it’s usually a very productive workshop.” – Bob Carmack (quoted in “Inspire Any Audience.”).

Aside from being appropriately dressed, orderly, a good host and a credible, an audience would like to connect with you on several levels to make their experience worthy of their time and effort to be there. Being more connected, they’ll be more open to the message you ultimately deliver.

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I’ll see you… On the next page

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Travel note: By the way, I am still posting from my IPhone. Today we took the gondola up to the upper lodge area of Heavenly Valley Ski Resort in South Tahoe where we all enjoyed the warm sunny day. No skiing for us but just a nice leisurely time on the snow.

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